JRA Carries A full Selection of Mountain Bikes, Cyclocross, and Gravel Bikes from leading manufacturers. If you’re not sure what you are looking for, we have the largest demo fleet in So-Cal! Come test ride a bike today.
The Rocky Mountain Powerplay series of E-Bikes will take you to the places you never thought possible. When it comes time to head out the door for that epic ride into the mountains, you’ll be riding further and faster than ever before on Rocky Mountain E-Bikes. JRA carries the Instinct Powerplay and the Altitude Powerplay e-bikes.
Studies show that many electric bicycle riders are new to bicycling, making convenient and easy-to-understand guidance on responsible ownership and safe riding more important than ever.
E-Bike Smart, a new rider safety education course, was created to offer clear, simple, and actionable steps for riders of all ages and abilities to increase their knowledge and confidence ahead of their next e-bike ride.